WOW Branding

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  • HeadStart Form: Questions for Brand Development. Your responses to these questions will jump-start the branding process and allow us to prepare for the next step. Learn more ›

Quick Links

  • Get Branded: It's Time to Get Branded on Purpose Learn more ›
  • Top 5 frustrations of a CEO: Learn more ›
  • BSI: How does your brand measure up internally? Test your internal brand strength with our BSI. Learn more ›

Feature

WOW Writes the Book on Branding. With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one. Check out the book on Amazon.com ›››

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We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!



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Recent Posts

  • Our Canadian Brand Essence - By Andrea Shillington
  • Brand over-protection inspires creative abuse
  • Whose Differentiation strategy is better: PC or MAC
  • My date with branding.
  • Is Bing a good name for Microsoft's search offering?
  • Cause for a good business
  • Understanding why we buy—Words Matter
  • Queensland 1, Alberta 0
  • Packaging vs. Product
  • Your product failed – and I love it!

Tags

Branding Hurts, blog Brand loyalty PR Differentiation Creativity online brands, commodity brands brand promise Packaging Competitive Advantage psychology Vision & Purpose Positioning naming a company
  • Brand loyalty (6)
  • brand promise (6)
  • Branding Hurts, blog (2)
  • Competitive Advantage (1)
  • Creativity (2)
  • Differentiation (1)
  • naming a company (2)
  • online brands, commodity brands (1)
  • Packaging (1)
  • Positioning (1)
  • PR (2)
  • psychology (2)
  • Vision & Purpose (2)

Archive

  • March 2010 (1)
  • January 2010 (1)
  • November 2009 (1)
  • August 2009 (1)


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