Re-Branding
…on purpose this time
Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you do have one don’t you?). Many of the established companies that come to us are looking to refresh their identity in order to increase their relevance to their stakeholders. This in turn leads to a great sense of pride for the brand both inside and outside of the company.
Probably one of the most significant outcomes of our branding process is the clarity and focus that it generates for your leadership team. It has a rejuvenating effect on the entire company—a renewed sense of purpose that goes deeper than some cheap marketing gimmick or incentive ever could.
The top 5 frustrations of a CEO
What frustrates you about your brand? Is it one of the key frustrations below or is it something else? Email us and let us know—we’ll add it to the list.
- We’re always competing on price – our customers are not understanding what makes us different and better.
- Our vision of the future is not crystal clear to our employees – even I get a bit foggy on it at times. I wish my employees would just “get it.” We need to focus.
- We are having difficulty retaining and attracting the best people.
- Our product/service brands have grown without much of a plan and now our brand architecture (the relationship between our company brand and its product/service brands) doesn’t make sense any more—it’s too inconsistent. A messed up brand architecture can get even uglier when mergers and acquisitions are involved.
- If we could just let people know the authentic truth about us and our industry, we could easily become the leaders of our category.