Core values are the principles and beliefs upon which you make business and life decisions. A common mistake is to confuse core values with goals. Goals are more about an outcome in the future whereas core values are behaviours and attitudes that govern who you are today — they define your character. Think of your […]
Category Archives: Thoughts & Resources
Whether you’re an entrepreneur working on your next big idea or the leader of a well-established company, in today’s world of choice, I’m sure at some point you’ve contemplated how to stand out. We’re not just talking about how to be better at this, or best at that… we’re talking about boldly going where no […]
Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that get in the way of a perfectly-executed rebrand. 1- The CEO or leadership team is not involved Too often, we see the rebranding efforts beginning in the marketing department instead of […]
Without a meaningful and clearly articulated purpose that is real to you, you won’t ever reach your leadership potential. But once you discover it, there will be no stopping you or the movement your purpose creates. When we get started in our careers, few of us are fortunate to know our purpose, so instead, we […]
Re-Branding …on purpose this time Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you do have one don’t you?). Many of the established companies that come to us are looking to refresh their identity in order to […]
The truth of the matter is that if you can’t communicate who you are, what you do, or where you’re going (with unwavering conviction), you’re probably getting lost in translation. Let’s Fix that
As a rebranding specialty firm, we have more than 16 years of experience in creating authentic and memorable brands for companies that are 25 years old and older. Redefining your core values and messaging to create clarity and alignment inside your organization is one of the main reasons we get hired. By utilizing our proven […]